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Today’s headlines

Multichannel retail support
How Target, Caribou Coffee use mobile social to spark in-store excitement

Target and Caribou Coffee are leveraging Pinterest to generate ideas for new product development, ensuring that they are quick to market with the latest trends while simultaneously creating the kind of brand advocates that can help generate buzz.

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Starwood Hotels sees mobile bookings grow at unprecedented rate

Starwood Hotels & Resorts has seen a surge in mobile this past quarter with mobile bookings growing five times faster than Web bookings did ten years ago.

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Software and technology
Cheesecake Factory turns down in-restaurant tablets

As fast casual chains including Applebee’s and Chili’s are rolling out tablets to improve customer service and mobile ordering, Cheesecake Factory is one restaurant that will not be following suit.

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Multichannel retail support
Cabela’s pinpoints two-click checkout, personalization to push conversions forward

Hunting gear retailer Cabela’s revealed plans last week to roll out two-click mobile checkout and focus on personalization to up the number of smartphone and tablet conversions.

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Comcast, Time Warner aim to crack open cable’s TV Everywhere potential – Mobile Marketer

Mobile Marketer today – Comcast, Time Warner aim to crack open cable’s TV Everywhere potential; Columbia sold on hyperlocal targeting following successful Q4 campaign.

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Lancôme, Estée Lauder make top 10 in France Beauty report: L2 – Luxury Daily

Luxury Daily today – Lancôme, Estée Lauder make top 10 in France Beauty report: L2; Influx of smart watches unlikely to halt traditional horology.

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Risks and rewards of proximity-aware mobile communication

Innovation flourishes in a competitive atmosphere. Money and resources alone do not translate into guaranteed success or market dominance. Just look at Apple’s recent failed in-store launch of iBeacon-aware messaging.

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