RSS | Advertise with us | Also known as Mcommerce Daily | Follow us on TwitterFollow us on Twitter February 18, 2011

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Today’s headlines

WPP rolls out interactive agency specializing in mcommerce strategies

WPP Digital has rolled out Possible Worldwide, a new agency that will focus on mobile – particularly apps, user experience design for mobile platforms, mcommerce and strategy for integrating mobile into a company’s overall marketing.

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Multichannel retail support
Old Navy pushes coupons via Shazam mobile app

Old Navy has partnered with Shazam to let its users shop for fashion items and get exclusive deals via the company’s mobile application.

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Theatre Development Fund goes cross-platform with TKTS mobile app

After seeing much success with its iPhone application, The Theatre Development Fund has released a version of its TKTS app for Android-enabled devices to increase its reach.

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HotelsByMe lets consumers book hotels via mobile app

HotelsByMe is letting consumers search and book from more than 100,000 hotels via an iPhone and iPad application.

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In-store, mobile convergence essential for luxury retail – Luxury Daily

Luxury Daily today – In-store, mobile convergence essential for luxury retail; IMG to unleash ambitious social media push with fashion portal.

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Mobile Commerce Daily will not publish Feb. 21 in honor of Presidents Day

Mobile Commerce Daily will not be publishing on Monday, Feb. 21 in honor of Presidents Day. Enjoy the holiday.

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Application-testing mantras for marketers

Mobile communications at the level of mass adoption that the market is seeing requires comprehensive testing to ensure that the apps are market-ready prior to launch.

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