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Today’s headlines

 
Advertising Kate Spade strengthens mobile strategy with shoppable ad campaign
 
Express is letting consumers shop its mobile site and offering them a discount via a mobile bar code implemented in the company’s static Glamour magazine ad. Entire article
Research 21pc of consumers search for a coupon in-store: study
 
Cancer Research UK is introducing smartphone applications for several devices that will deliver content, a mobile wallet and a loyalty program for regular donors. Entire article
Banking Intuit simplifies mobile banking with iPad app
 
Luxury Daily today – Lexus includes gaming apps for 360-degree GS push; Consumer confidence reaching recession-level lows: study. Entire article
Columns Most apps fail to communicate after download
 

 

 
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