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Today’s headlines


Marketing
Barneys New York energizes traditional media buy via QR codes

Luxury retailer Barneys New York has debuted its multichannel Backstage Black and White Spring 2011 campaign that spans mobile, online, print, in-store and out-of-home advertising.

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Payments
PG&E lets 6M customers pay bills via iOS devices

Utilities giant Pacific Gas and Electric Co. has launched a mobile bill payment application to enhance services for its customers in Northern and Central California with Apple iOS devices.

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Banking
Mobile banking services can lead to 300pc ROI for banks: Accenture

Mobile banking services can deliver strong returns for banks that measure customers’ usage patterns and target consumers’ needs, according to Accenture Research.

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Content
Mobile commerce will not reach tipping point in 2011: Appitalism

While sales of mobile content such as applications are booming and mobile purchases of physical goods are increasing, 2011 will not go down as the year of mobile commerce, according to Appitalism.

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Advertising
BMW employs mobile augmented reality for X3 promo – Luxury Daily

Luxury Daily today – BMW employs mobile augmented reality for X3 promo; Are television ads effective?

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Events
Nonprofit Mobile Day Feb. 16 in Washington: Registration open

Register now for Mobile Commerce Daily’s 2011 Nonprofit Mobile Day Feb. 16 in Washington to learn how Sesame Workshop, American Cancer Society, American Red Cross and Childhood Foundation deploy mobile for marketing and transactions.

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Advertising
Examples of five mobile bar code strategies during the 2010 holidays

Ninety-seven percent of survey respondents found mobile bar codes useful during their holiday shopping, creating opportunities for marketers to influence consumers’ purchase decisions.

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