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Marketing
User reviews play critical role in getting mobile commerce to scale

Retailers are improving their mobile commerce applications and sites for a more streamlined shopping experience. As mobile becomes more sophisticated, the role of user-generated reviews is a catalyst in improving conversions.

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Payments
MasterCard exec: Mobile is locus for delivering payments solutions across use cases

As consumers increasingly use mobile to make purchases, MasterCard is turning its focus to developing payment services that address how the user experience converges across various devices.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Forrester Research

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach and Forrester Research. Must-attend New York event for retailers and marketers.

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Advertising
Godiva drives last-minute Valentine’s Day sales via mobile

Godiva is using mobile to drive consumers to its nearest location through a targeted campaign that aims to bolster last-minute Valentine’s Day sales.

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Multichannel retail support
Shopkick leads other shopping apps for frequency, length of use

Shopkick’s mobile shopping application leads other similar apps when it comes to how often the app is used and how much time users spend interacting with it, according to new data from Nielsen.

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Marketing
Mobile video goes social, opening up new opportunities for marketers – Mobile Marketer

Mobile Marketer today – Mobile video goes social, opening up new opportunities for marketers; GMC mobile video campaign generates 42pc brand recall rate.

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Advertising
Mobile ads drive awareness among targeted luxury audience – Luxury Daily

Luxury Daily today – Mobile ads drive awareness among targeted luxury audience; Michael Kors value proposition, physical market presence defined sales success.

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Columns
Mobile commerce in the bricks-and-mortar context

The rise in smartphone and tablet usage has established mobile as a key channel within the multichannel retailer’s arsenal for customer engagement.

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