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Today’s headlines

Payments NFC vs. cloud-based payments: Which will reach scale first?
Mobile Web is commonly used by marketers who are looking to incorporate a rich, interactive experience into a mobile marketing campaign. However, smart brands and retailers can use mobile Web sites to foster a deeper consumer loyalty. Entire article
Multichannel retail support Bass Pro Shops equips sales associates with iPod touches to reduce wait times
Cosmetic brand Benefit is driving consumers to its two New York boutique locations via a mobile bar code initiative that gives users the chance to win beauty-themed prizes. Entire article
Advertising Lexus taps Wall Street Journal readers through mobile ads – Luxury Daily
You have built an eye-catching mobile ad, and your target user has clicked on it. Everything is going according to plan. But what happens next? Entire article
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