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Revenue
Taco Bell feeds millennials’ high-tech appetites with mobile ordering

In the latest example of how smartphones are making over the fast food dining experience, Taco Bell plans to introduce mobile ordering at all locations later this year.

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Payments
Whole Foods makes risky bet that Square can scale up

Whole Foods’ new deal with Square shows how mobile point-of-sale technology is increasingly moving forward for retailers, but the grocer still has a number of obstacles to overcome, including wide integration and educating consumers on mobile payments.

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Multichannel retail support
Sears rolls out mobile-enabled in-vehicle pickup to all stores

Sears is rolling out new mobile-driven service enabling customers to pick up their online purchases at any of its stores without leaving their car following a successful test.

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Multichannel retail support
Fatburger leverages mobile to redesign employee, consumer experiences

Casual restaurant chain Fatburger is looking to infuse mobile throughout its company with both employee and customer-facing experiences intended to streamline operations and appeal to smartphone-wielding consumers.

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Marketing
Brands find unique paths to step out from clutter on Valentine’s Day – Mobile Marketer

Mobile Marketer today – Brands find unique paths to step out from clutter on Valentine’s Day; NBC bets on Flipboard to propel new TV show tune-ins.

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Advertising
Lexus affirms TV commitment with branded channel – Luxury Daily

Luxury Daily today – Lexus affirms TV commitment with branded channel; Bottega Veneta crafts doll-inspired mannequins for global storefronts.

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Columns
Marketers should beware of Mobile Attention Deficit Disorder

In the race to be first to market, is it a possibility that we are simply sprinting on a treadmill?

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Columns
Making the phone a seamless extension of the in-store experience

In the past, retailers and brands have thought to build it and they will come. But shoppers do not want the hassle of having to go out of the way to adapt their shopping habits to mobile commerce.

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