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Applications
Victoria’s Secret links digital, real-world scavenger hunt via image recognition

Victoria’s Secret continues to lead the pack in retailers leveraging mobile applications for more than just shopping with a new spring break campaign that layers image recognition and games on top of commerce features.

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Multichannel retail support
Belk triggers social, SMS engagement with photo-sharing sweepstakes

Southern department chain Belk is ramping up its social media initiatives and SMS opt-ins with a new marketing campaign that gives couples a chance to win money towards their wedding.

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Payments
Ticket Liquidator integrates Google Wallet to speed up ticket purchases

Ticket Liquidator has integrated Google Wallet as a payment option to help consumers easily purchase tickets on mobile devices.

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Applications
RetailMeNot sweetens app downloads with Valentine’s Day-themed contest

RetailMeNot is driving new downloads of its mobile application with a Valentine’s Day-themed sweepstakes that gives consumers the chance to win a number of prizes.

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Marketing
Is the iBeacon party over before it even starts? – Mobile Marketer

Mobile Marketer today – Is the iBeacon party over before it even starts?; Kellogg activates Olympic donations via mobile call-to-action.

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Advertising
Dior introduces fragrance using fairy tale cues – Luxury Daily

Luxury Daily today – Dior introduces fragrance using fairy tale cues; Manolo Blahnik touts timelessness of shoes with Victorian storyscape.

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Columns
Mobile commerce and how personalized value drives adoption

You have seen the stats: 78 percent of shoppers already use their smartphones in bricks-and-mortar stores, according to Google. Half of shoppers have also approached the checkout stand with coupons on the screens of their mobile devices.

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Columns
A data-driven perspective on CPG mobile marketing

This holiday season saw retailers accelerate the instrumentation of bricks-and-mortar stores to create interactive shopping experiences, which is a lot like their online counterparts.

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