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Today’s headlines

Research Only 12pc have used a digital wallet other than PayPal
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach and Forrester Research. Must-attend New York event for retailers and marketers. Entire article
Database/CRM Texas Roadhouse generates 37pc installation rate for Passbook pass effort
Department store chain JCPenney recently leveraged SMS to educate consumers about its claim to consistently offer low prices and ultimately increase sales. Entire article
Advertising Olive Garden steers consumers to restaurants with location-based mobile campaign
Mobile Marketer today – Is mobile video the new TV commercial?; Honda leverages mobile social game SongPop for integrated effort to drive awareness. Entire article
Advertising Longines taps sporting roots for new mobile app – Luxury Daily
Supplied with a selection of smartphones, tablets and a variety of other affordable devices, mobile Internet users are rapidly forming a mass market. Entire article
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