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Today’s headlines


Database/CRM
Crate and Barrel, ProFlowers drive Valentine’s weekend sales via mobile offers

Retailers Crate and Barrel and ProFlowers are offering discounts on specific Valentine’s Day-related products to drive sales via the shopkick location-based shopping application.

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Applications
American Airlines aims for enhanced customer experience via mobile booking Android app

American Airlines is enhancing the customer experience via an Android application that lets travelers book their flight and keep up to date with travel information.

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Research
Location-based ads drive mobile shopping: survey

Location-based ads are driving mobile shopping, with 17 percent of the on-the-go audience making purchases via mobile, according to a JiWire report.

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Applications
Blackhawk Network lets users buy personalized gift cards via mobile

Blackhawk Network has rolled out an iPhone application that lets consumers purchase and send personalized gift cards via their mobile device.

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Advertising
Louis Vuitton targets affluent travelers with augmented reality iPhone app – Luxury Daily

Luxury Daily today – Louis Vuitton targets affluent travelers with augmented reality iPhone app; Net-A-Porter taps Google TV for commerce-enabled video.

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Events
Nonprofit Mobile Day Feb. 16 in Washington: Registration open

Register now for Mobile Commerce Daily’s 2011 Nonprofit Mobile Day Feb. 16 in Washington to learn how Sesame Workshop, American Cancer Society, American Red Cross and Childhood Foundation deploy mobile for marketing and transactions.

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Columns
Cupid’s arrow strikes hyperlocally this Valentine’s Day

With just days before Valentine’s Day, luxury brands have an opportunity to develop a marketing campaign to attract new customers, drive sales and build lasting customer relationships.

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Classic Guides
Mobile Commerce Daily’s Mobile Commerce Outlook 2011

This year marks a turning point in mobile commerce as more retailers realize that a transaction-ready and shopper-friendly mobile store is no longer an option but increasingly a necessity. Mobile commerce’s good days are about to begin.

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