Today's headlines

Multichannel retail support
Best Buy reveals mobile strategy

Best Buy is doing all it can to better connect with and be relevant to customers via the mobile channel, as the company reveals in this exclusive interview with Mobile Commerce Daily.

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Database/CRM
Micros Retail Systems launches mobile loyalty/gift programs

Micros Retail Systems, a provider of enterprise applications serving the hospitality industry in the New York metro area, has partnered with Mocapay to mobile-enable its customers’ loyalty and gift programs.

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Applications
Pearson launches ebook apps with chapter purchasing

Pearson Education has released its first iPhone and iPad applications – ebooks that let consumers buy additional content chapters within the application.

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Columns
Why the customer rules in mobile commerce

Mobile messaging seems to be a very obvious choice for commerce. The relevance of the device and the likelihood of response cannot be ignored, and as mobile gains acceptance beyond voice and personal text messaging, the possibilities become nearly endless.

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