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Today’s headlines

Software and technology
Krispy Kreme leverages QR codes to sweeten Valentine’s Day offer

Doughnut chain Krispy Kreme is leveraging mobile and social to sweeten a Valentine’s Day offer for its heart-shaped donuts, as well as drive in-store traffic.

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Men’s Wearhouse mobile app aims to streamline wedding planning process

Men’s Wearhouse has rolled out a mobile application that provides grooms with information about their tuxedo rentals.

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Forrester Research exec: Mobile makes the rubber hit the road with loyalty

SAN FRANCISCO – A Forrester Research executive at the 2013 Mobile Marketing Association Forum San Francisco said that mobile offers a way for retailers to create loyalty with consumers who invite themselves to be part of a brand.

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Cumberland Farms mobile payments app drives increased transactions, retention

With encouraging results for its mobile payments application pilot, Cumberland Farms is expanding the effort to include transactions funded by a user’s checking account.

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Do’s and don’ts of hyper-local mobile advertising – Mobile Marketer

Mobile Marketer today – Do’s and don’ts of hyper-local mobile advertising; New York Times bolsters readership with BlackBerry 10 app launch.

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St. Regis marries travel, fashion via Instagram contest – Luxury Daily

Luxury Daily today – St. Regis marries travel, fashion via Instagram contest; How social media transformed New York Fashion Week.

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Race on for intuitive mobile travel apps

The wealth of consumer data continues to build behind the scenes in the travel industry as consumers freely share personal information via online forms, social networking, customer service interactions and other digital communications.

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