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Today’s headlines

Software and technology Miller Lite taps mobile to horn in on beer home deliveries
In a reflection of how mobile is driving the on-demand economy and disrupting traditional business models, Miller Lite is piloting the use of Promoted Tweets during football games to enable beer home deliveries. Entire article
Research 32pc say mobile emails are too small to interact with: report
Retailers continue to struggle to adjust to the growing use of smartphones for reading emails as evidenced by 32 percent of recipients who say the messages are too small to interact with on mobile, according to a new report that is being released tomorrow. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Applications Brio restaurants offer frequency-and-spend rewards via mobile app
Bravo Brio Restaurant Group, the parent company of Brio Tuscan Grille, has joined forces with Paytronix to offer a new Eat, Repeat, Reward loyalty program on its updated mobile application that also leverages enhanced employee training tools. Entire article
Payments Square seeks to one-up rivals with Caviar food-ordering app
Square, a mobile payments system striving to set itself apart from the competition, has launched the Caviar mobile application for high-end restaurant food ordering and delivery. Entire article
Marketing Panasonic, Universal Studios boost results with self-booking social media platforms – Mobile Marketer
Mobile Marketer today – Panasonic, Universal Studios boost results with self-booking social media platforms; Walgreens offers virtual doctor visits through app in mhealth expansion. Entire article
Advertising Armani encourages gift buying through mobile ad – Luxury Daily
Luxury daily today – Armani encourages gift buying through mobile ad; UK to surpass Italy, France as top European luxury market by 2018: report. Entire article
Columns Does mobile-first leave the customer behind?
As common sense as it may seem, mobile first is the wrong approach to take when designing for visual commerce elements such as video and spin photography. Entire article
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