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Today’s headlines

Multichannel retail support Krispy Kreme bakes up mobile innovation with bar code made of glaze
Krispy Kreme is bringing bar codes to life with a scannable mobile video that users can show at a store for a discount, exhibiting the possibilities for combining video and mobile to drive bricks-and-mortar activations. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Applications Sears incentivizes app downloads with free in-store shipping perk
Sears is fueling more downloads of its mobile application this season by asking in-store shoppers to enable location settings on their smartphones, select and pay for out-of-stock items within the app and receive complimentary shipping. Entire article
Social networks Best Buy pairs holiday trivia contests on Twitter with gift ideas
Best Buy is driving online sales through posts on Twitter in which users are prompted to share opinions, answers to trivia and personal anecdotes. Entire article
Payments Dunkin’ Donuts cracks open Apple Pay as holiday sales heat up
Although Dunkin’ Donuts is a latecomer to Apple Pay, the chain’s decision to integrate the solution into its application will likely prompt digital sales to grow during the holiday season. Entire article
Content Mobile Minutes: First iBeacon city; Streaming video demand; Facebook axes Creative Labs; Verizon eyes Yahoo
Today in mobile marketing – Columbus to be first iBeacon city in the country; Demand for Netflix, Amazon and other streaming video continues to grow; Facebook shuts down Creative Labs, apps; ‘If Yahoo is right, we might look at it’: Verizon CFO hints at interest in Yahoo’s Internet assets. Entire article
Content Why Facebook still rules for engaging US online youth: Forrester – Mobile Marketer
Mobile Marketer today – Why Facebook still rules for engaging US online youth: Forrester; Aldo’s Instagram campaign unlaces social influencers’ takes on holiday traditions. Entire article
Advertising Balmain’s “army” undergoes avatar makeover for Kardashian gaming app – Luxury Daily
Luxury Daily today – Balmain’s “army” undergoes avatar makeover for Kardashian gaming app; Luxury now defined by rarity: McCann Truth Central. Entire article
Columns How will you support your new mobile app after launch?
Are you ready to build or launch a new mobile application? Keep in mind that a mobile app is only as good as the number of people returning to it. Entire article
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