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Today’s headlines

Software and technology Starbucks brews iBeacon strategy to support premium coffee play
Starbucks’ plan to begin using Apple’s iBeacons in its premium coffee stores next year blends the coffee retailer’s leveraging of mobile with its emphasis on upscale lines of java, although it must tread carefully in the technology space to avoid alienating customers. Entire article
Multichannel retail support Can in-store mobile save the day as retail foot traffic plummets?
With foot traffic to bricks-and-mortar retail locations dropping 11.4 percent in November, retailers are increasingly looking for ways to harness mobile to drive convenience and value for those shoppers who are showing up. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Payments Citibank bumps up mobile banking strategy with acquired solution
Citibank is advancing its mobile banking strategy through mobile engagement platform SpyderLynk, which was selected the winner for the Citi Mobile Challenge 2014 and was deemed the Most Innovative Solution for Small Business for its concept CitiWallet for Small Business. Entire article
Payments Tumblr, Line boost commerce as mobile drives online purchasing
Two social platforms – Tumblr and Line – are beefing up their social commerce initiatives as mobile gains as an important platform for purchasing products viewed online. Entire article
Marketing Yahoo pitted against Twitter as mobile advertising opportunities expand – Mobile Marketer
Mobile Marketer today – Yahoo pitted against Twitter as mobile advertising opportunities expand; Johnnie Walker powers alcohol safety message with free Uber rides. Entire article
Advertising BMW seeks aspirational consumers with drive share application – Luxury Daily
Luxury Daily today – BMW seeks aspirational consumers with drive share application; In China quality, exclusivity outweighs price when purchasing luxury goods: survey. Entire article
Columns Mobile shopping spurred on by consumer spontaneity
According to Forrester Research, United States mobile commerce is projected to hit $114 billion this year. With the idea of mobile shopping becoming more mainstream, consumers have become increasingly comfortable making payments on their phone and on the go. Entire article
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