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Today’s headlines

Multichannel retail support Why Amazon, not Starbucks, could dominate mobile delivery in 2016
Starbucks began testing mobile delivery in Seattle this week, hoping to recreate its mobile payments and ordering successes, but it is likely to be Amazon, which has expanded its restaurant delivery offering to Baltimore, that will dominate mobile delivery news in the future. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Software and technology Rouse malls highlight path for beacon expansion and targeted offers
In a reflection of malls’ increasing desire to implement targeted mobile offer solutions, Mobiquity Networks is partnering with Rouse Properties to power beacon deployments at all of its regional shopping centers. Entire article
Strategy GameStop pumps up mobile loyalty prizes with Fuel Rewards integration
GameStop is bringing new utility to its PowerUp mobile loyalty application users by enabling them to redeem points to save on fuel at participating Shell gas stations via the Fuel Rewards program. Entire article
TJX celebrates holiday retail sector with heartfelt giveaways on Twitter
TJX Companies is gearing up for the holidays with a contest on Twitter that ties into the gift-giving spirit by offering consumers a chance to win a gift card for others. Entire article
Advertising Neiman Marcus counts down to Christmas with Instagram gift guide – Luxury Daily
Luxury Daily today – Neiman Marcus is enticing its consumers who “Love to Give” with an Instagram gift guide; What key lessons can be gleaned from Tamara Mellon’s bankruptcy? Entire article
Content Mobile Minutes: Apple taps carrier billing; Facebook expands live streaming; YouTube seeks streaming rights; Amazon Fire
Today in mobile marketing – Apple takes mobile phone billing to Russia; Facebook Inc. updates live video streaming for all users in US test; YouTube seeks streaming rights to TV shows, movies; Amazon launches Fire tablet in China. Entire article
Content Top trends across 2015’s award-winning mobile campaigns: report – Mobile Marketer
Mobile Marketer today – Top trends across 2015’s award-winning mobile campaigns: report; Ford puts Siri in the passenger seat of Sync-connected vehicles. Entire article
Strategy Inviting nominations: Mobile Commerce Awards 2015
Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers. Entire article
Columns Crafting cheer through holiday messaging
Even after you choose between “Merry Christmas” and “Happy Holidays,” crafting an effective message during the holiday season still is not exactly easy. Entire article
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