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Today’s headlines

Multichannel retail support Target’s mobile holiday game gives glimpse into future of retail
Target is providing a glimpse into the future of retail with a new mobile gaming offering, available in select stores and executed by Google, that bridges the retailer’s physical and digital offerings. Entire article
Webinars Nielsen exec: 2015 forecast requires heavier brand investment into mobile
Executives from The Nielsen Company and Mobile Majority predicted that mobile is on the upswing for 2015, and that brands that decline to invest heavily in mobile and social are bound to get surpassed by competitors. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Software and technology Local businesses join beacon coalitions for mobile presence
As buzz about beacons continues, small, local businesses are banding together and experimenting with the technology to leverage their collective power to provide greater value and reach. Entire article
Research Retailers fail at driving awareness of mobile payments: report
While adoption is growing of mobile payments applications, their impact is minimal so far this holiday season, in part because merchants are not making shoppers aware of the options that are available, according to a new report from Punchtab. Entire article
Marketing 2014’s breakout mobile marketing tactics include mobile acquisition, app install ads – Mobile Marketer
Mobile Marketer today – 2014’s breakout mobile marketing tactics include mobile acquisition, app install ads; Nissan pushes participation-driven social campaign for Leaf vehicle. Entire article
Strategy Inviting nominations: Mobile Commerce Awards 2014
Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers. Entire article
Advertising Fashion has something to teach us: Intel exec – Luxury Daily
Luxury Daily today – Fashion has something to teach us: Intel exec; Neiman Marcus exec: Digital helps to develop deeper consumer relationships. Entire article
Columns 5 tips for personalized mobile messaging that breaks through holiday noise
Knowing customer preferences using mobile data can provide the fodder for mobile campaigns that are as personalized as the holiday lists that shoppers have stored on their smartphones and tablets. Entire article
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