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Social networks
Will Pinterest’s update for retailers mean social commerce will see fruition?

As conversion rates on social buy buttons remain low, there has been a slight increase due to updates to user experiences, inspiring Pinterest to majorly tweak its for-business capabilities on mobile and desktop.

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Advertising
Announcing Mobile FirstLook 2017 New York Jan. 18

Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey's, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Messaging
Viber gets in-app mobile banking system

Popular messaging application Viber is getting a much-needed commerce twist with the integration of an automated banking system, further signaling the blurring between messaging platforms and other mobile functions.

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Marketing
76pc of marketers prioritize social over other mediums for product debuts

Advances in social media have refined brand building and strengthened awareness tactics, particularly when a new product is launched, according to a report from Five by Five.

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Content
Mobile Minutes: Snapchat revolution; Fake Apple chargers; Russian cyberattack; Facebook housing investment

Today in mobile marketing – While we weren’t looking, Snapchat revolutionized social networks; There's a 99 percent chance your fake Apple charger isn't safe; Russian central bank loses $31 million in cyber attack; Facebook to invest $20M in neighborhood housing.

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Content
Nokia attempts a comeback, but is the mobile landscape too crowded? – Mobile Marketer

Mobile Marketer today – Nokia attempts a comeback, but is the mobile landscape too crowded?; H&M sees 5pc of monthly engagement driven from Wes Anderson ad.

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Content
Luxury cosmetics should be wary of Indie brands in digital space – Luxury Daily

Luxury Daily today - Luxury cosmetics should be wary of Indie brands in digital space; Sotheby’s paints innovative picture of art history in latest film series.

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Columns
How retailers can close the mcommerce gap

Mobile usage surpassed desktop in 2014, but shopping patterns have not quite caught up. Consumers are still making more purchases and spending more money via desktop.

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