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Associations
EBay brings reselling capabilities to “social organizer” app

eBay is looking to entice users of Snupps, an application that allows for cataloging and social sharing of one’s belongings, to monetize their unwanted items through seamless integration.

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Messaging
Urban Outfitters achieves 146 pc revenue increase through location targeting

Apparel and accessories manufacturer Urban Outfitters saw a 75 percent conversion rate by targeting young women who frequent clubs with push-notifications that tapped emojis and deep linking.

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Research
Despite rising fraud, 80pc of consumers believe their info is secure: report

A new report from ACI Worldwide illuminates a few of the drawbacks of an increasingly connected world, including a focus on the U.S., where only 54 percent of consumers trust third-party firms with personal and financial data.

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Content
Mobile Minutes: Kenya’s mobile money; Trump-free news; Uber apologizes; Verizon 5G

Today in mobile marketing – Kenya's been schooling the world on mobile money for 10 years; I ignored Trump news for a week. Here’s what I learned; Uber CEO apologizes for company culture after harassment claims; Verizon to offer 5G to select customers in 11 U.S. cities.

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Content
How marketers can adjust to YouTube dropping unskippable 30-second ads – Mobile Marketer

Mobile Marketer today - How marketers can adjust to YouTube dropping unskippable 30-second ads; Activia's latest social video campaign offers empowering message for women.

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Advertising
La Rinascente shows off “natural habitat” in Milan district guide – Luxury Daily

Luxury Daily today - La Rinascente shows off “natural habitat” in Milan district guide; Is eyewear on course to become fashion’s next statement accessory?

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Columns
The economics of mobile retargeting

Maximizing the value of an existing customer base is increasingly important due to the growing penetration of global smartphones, the higher adoption and usage of mobile commerce, and the enhanced competition for global inventory.

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