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Multichannel retail support
Chatbots, beacons are next steps in mcommerce: Home Depot exec

NEW YORK – A Home Depot executive at the MMA SM2 Innovation Summit 2016 revealed that mobile and tablet usage make up 50 percent of the retailer's online traffic, a significant number that has prompted it to explore other mobile commerce initiatives, including beacons and chatbots.

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Strategy
Allstate revamps mobile apps to provide more value to users

An Allstate Insurance executive at the MMA SM2 Innovation Summit 2016 discussed the need for comprehensive mobile integration in every step of the marketing process, both on the back-end and front-end.

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Merchandising
Doritos’ two-pronged mobile campaign drives product sales, voter registrations

One of PepsiCo’s flagship brands, Doritos, has teamed up with nonprofit organization Rock the Vote for a new campaign that encourages millennials to purchase a flavorless bag of chips through a mobile-optimized site in a bid to convince friends to vote in the upcoming election.

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Content
Mobile Minutes: Snapchat’s sunglasses; Google’s voting doodle; Square’s new reader; Uber gift cards

Today in mobile marketing - Snapchat to sell Spectacles, sunglasses with an embedded camera; Register to vote, the Google Doodle way; Square responds to 'tap and pay' criticism with a new system for small business; Uber launches gift cards ahead of the holiday season.

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Content
Personalized mobile services yield highest user engagement: Pandora exec – Mobile Marketer

Mobile Marketer today – Personalized mobile services yield highest user engagement: Pandora exec; AOL exec: Efficient use of data is critical for mobile success.

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Advertising
The bar has been raised for digital experiences: Webby exec – Luxury Daily

Luxury Daily today - The bar has been raised for digital experiences: Webby exec; Leather goods market bound for $258.4B by 2020.

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Columns
How a mobile-first attitude generates quality leads

The days of cheap or free customer acquisition are over. Google ads are highly competitive, Facebook is pay-to-play, and Instagram ads are here to stay. And now Snapchat has launched an enormous advertising push aimed at increasing its annual revenue from $59 million to $1 billion by the end of 2017.

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