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Today’s headlines

Messaging Why Hershey Co. chose SMS – not beacons – for in-store engagement
Despite the buzz surrounding beacons, The Hershey Co. is opting to leverage SMS text messaging to activate in-store shoppers and deliver a coupon. Entire article
Social networks Ulla Popken reaches 65K shoppers in social commerce test
In a recent attempt to try out social commerce, German clothing retailer Ulla Popken reached more than 65,000 shoppers and saw high return-on-investment stats in 60 days. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, American Eagle, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, American Eagle Outfitters, eBay’s StubHub, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Multichannel retail support Cumberland Farms shares taste of victory in coffee wars on mobile
Cumberland Farms is tying a mobile free coffee offer to the results of a test that finds Cumberland’s coffee tastes as good as Dunkin’ Donuts’ brand. Entire article
Payments Idaho mobile payments app cited as one of year’s top innovations
Idaho’s government mobile payments application OntheGo was cited as one of 30 innovations that mattered in governmental administration in 2014, showing how mobile is increasingly making an impact on how government works. Entire article
Content Mobile Minutes: Lyft and MADD; gross sales; hotels’ Wi-Fi problem; connected cars
Today in mobile marketing – Lyft partners with MADD for safe New Year’s Eve; Gross sales: Retailers want to tap into your toilet time; A Wi-Fi problem for hotels?; Connected cars overtake video games at electronics show. Entire article
Marketing The biggest mobile marketing wins and losses of 2014 – Mobile Marketer
Mobile Marketer today – The biggest mobile marketing wins and losses of 2014; Ford sees mobile push as key to wooing younger auto buyers. Entire article
Advertising Moncler focuses on commerce for mobile app debut – Luxury Daily
Luxury Daily today – Moncler focuses on commerce for mobile app debut; Selfridges is 2014 Luxury Retailer of the Year. Entire article
Columns Beacons will under-deliver – here’s why
Location is a key to your 2015 marketing success. But beacons will take you down the wrong road. Entire article
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