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Today's headlines

Walmart looks to dominate overseas with grocery-delivery app investment

Retail behemoth Walmart has invested $50 million into local Chinese logistics and grocery delivery platform New Dada in a move that will proliferate the company’s reach overseas and help corner mobile delivery.

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Announcing Mobile FirstLook 2017 New York Jan. 18

Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey's, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Consumers are willing to take additional security measures to prevent fraud: report

As ecommerce booms, consumers are getting wise to the possible perils of shopping online, with 78 percent of them willing to undertake auxiliary measures to ensure online security, according to a recent report from American Express.

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Social networks
Au Bon Pain ramps up social and mobile marketing to appeal to younger demographics

Au Bon Pain, the casual dining chain, is ramping up its efforts to get consumers engaged and to sign up for its rewards programs through a series of social and mobile campaigns.

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Mobile Minutes: Microsoft shares soar; Internet outages across the country; Amazon’s grocery ambitions; Samsung’s other problem

Today in mobile marketing – Microsoft shares surge past 1999 high; Internet outage swoops in and out of the US; Watch out Walmart. Amazon is coming after the grocery business; Galaxy Note 7 is not Samsung’s only problematic product.

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Subway aims for viral, sandwiching Snapchat between in-store activations and charity – Mobile Marketer

Mobile Marketer today - Subway aims for viral, sandwiching Snapchat between in-store activations and charity; White Castle editorial debut taps mobile video for its core audience.

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Kenzo, H&M express brand motifs in emoji-form as capsule debut nears – Luxury Daily

Luxury Daily today - Kenzo, H&M express brand motifs in emoji-form as capsule debut nears; Luxury market to see 4pc compound annual growth revenue increase by 2020.

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SMS is not email

It is natural to compare SMS to email marketing. Both types of marketing involve sending messages to recipients who have opted in. This comparison, however, should not be carried too far.

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