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Applications
Mastercard jockeys for mobile payments domination with new API platform

In news announced today, Mastercard is introducing a proprietary API program that enables its partners to experiment with new technologies and interfaces, raising the innovation stakes for similar brands across the financial industry.

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Strategy
Mobile’s disruption power extends from big brands to small, says FedEx exec

NEW YORK - An executive from FedEx at the MMA SM2 Innovation Summit 2016 spoke about mobile's ability to empower brands of any size, ultimately enabling smaller companies to become multinational firms.

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Applications
StubHub debuts new mobile ticket marketplace in partnership with Philadelphia 76ers

StubHub has rolled out its latest effort in collaboration with the National Basketball Association's Philadelphia 76ers, integrating primary and secondary ticket sales into a mobile hub for all Sixers ticket transactions including personalization and bundled services unavailable in traditional grey market arenas.

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Messaging
Interactive messaging is new paradigm for conversations, commerce: Chatbox.com exec

NEW YORK – A Chatbox.com executive at the MMA SM2 Innovation Summit 2016 stressed the need for brands to leverage interactive messaging – such as chatbots, instant applications and messaging platforms including WhatsApp – to foster conversations with consumers and drive commerce.

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Content
Mobile Minutes: Amazon product searches; Twitter’s buyout price; Facebook and WhatsApp data; Snapchat’s milestone

Today in mobile marketing - More than 50pc of shoppers turn first to Amazon in product search; Twitter’s final buyout price might be lower than you think; Facebook to appeal German order on WhatsApp data; Snapchat passes 60 million daily users in the U.S. and Canada.

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Content
Mobile fuels tectonic shifts in auto and transportation industries: GM exec – Mobile Marketer

Mobile Marketer today - Mobile fuels tectonic shifts in auto and transportation industries: GM exec; Coty exec: 2016’s biggest mobile trends include utility, data.

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Advertising
Just because you can does not mean you should for mobile: Almighty exec – Luxury Daily

Luxury Daily today - Just because you can does not mean you should for mobile: Almighty exec; Experiential marketing should go beyond selling.

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Columns
Digital marketing can generate a lower cost-per-acquisition than offline advertising

The luxury market is overly saturated with brands spending copious amounts of money on ads while competing for attention from an incredibly niche audience. In fact, this niche-spending group is one of the smallest consumer groups across all verticals.

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