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Messaging
Viber launches in-chat shopping platform

Viber is embracing the evolution of messaging beyond simple SMS capabilities with the launch of a new in-chat shopping experience for users.

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Multichannel retail support
Gap sees growth from mobile point of sale integration

With the introduction of a mobile point of sale system in 20 percent of its stores, Gap believes that this expansion will bring higher mobile engagement and sales.

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Research
Smartphone activity seeing massive growth at expense of other devices: Adobe report

The rise of mobile is continuing unabated with smartphone traffic and app installs up seven and eight percent respectively in the first month of 2017, according to a new report from Adobe.

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Music
Live Nation reports record growth in Q4 off of Ticketmaster’s mobile maneuvering

Promotions giant Live Nation posted another banner year in 2016, and much of its success can be attributed to increased mobile investment into its Ticketmaster property’s offerings, including in the grey market.

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