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Today’s headlines

Multichannel retail support The biggest mobile retail wins and losses for 2015
The mobile Web, Starbucks’ application and digital wallets are among the big mobile retail wins in 2015, while lackluster app performance – with a few exceptions – Apple Pay’s disappointing showing and missed social integration opportunities dominate the losses. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Payments What is mobile’s role as Starbucks expects record gift card sales?
With Starbucks expecting to sell a record number of gift cards today, mobile is likely to play a bigger role in how those cards are purchased and redeemed, especially among millennials and male customers. Entire article
Social networks Harry & David sweetens sales via interactive social media contest
Gourmet gifts retailer Harry & David is driving sales for festive occasions by rolling out a new social media contest, asking Instagram and Twitter followers to share their favorite holiday flavors and traditions for a chance to win a prize. Entire article
Content Mobile Minutes: Google’s password-free logins; Low-cost virtual reality; The Beatles and Spotify; T-Mobile throttles YouTube
Today in mobile marketing – Google is testing password-free logins; Virtual reality 2015: A year of low-cost options; The Beatles are streaming everywhere, but Spotify has the most to gain; YouTube says T-Mobile is throttling its video traffic. Entire article
Content How mobile will transform hotel front desks next year – Mobile Marketer
Mobile Marketer today – How mobile will transform hotel front desks next year; Announcing the 2015 Mobile Marketer Awards. Entire article
Advertising Instagram proper channel for interaction, Facebook for reach: L2 – Luxury Daily
Luxury Daily today – Instagram proper channel for interaction, Facebook for reach: L2; Top 5 brand holiday efforts of 2015. Entire article
Content Merry Christmas!
Mobile Commerce Daily is not publishing on Friday, Dec. 25 in celebration of Christmas. Happy Holidays! Entire article
Multichannel retail support Announcing the 2015 Mobile Commerce Awards winners
Retailers such as Starbucks, Walmart, Home Depot and Sephora accomplished amazing things on mobile this year, entertaining, informing and, of course, spurring sales, which is why they top the list of Mobile Commerce Awards winners this year. Entire article
Columns 3 trends that will transform the media industry in 2016
The media industry is facing significant changes in 2016 as media companies and brands double-up their efforts to adjust to digitally savvy consumer needs. These shifts will pave the way for new advertising services and partnerships, as well as foster greater creativity focused on delivering more innovative content to consumers. Entire article
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