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Uber teams with Manchester United for global brand partnership

Uber is partnering with world-renowned English soccer team Manchester United for a global partnership that will see exclusive Man U content for Uber users around the world as well as branded rides to and from games in England.

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Applications
Regal Cinemas hosts Oscar film fest with benefits for loyalty users

Regal Entertainment is providing movie lovers with a way to see all the Best Picture nominees for this year’s Oscars back in theaters for a ten-day festival with exclusive bonuses for Regal loyalty mobile application users.

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Advertising
TD Ameritrade tackles discomfort around talking about finances with omnichannel campaign

Online broker TD Ameritrade is undertaking an omnichannel advertising campaign centered around the “Green Room,” a safe space of sorts where individuals are encouraged to talk about their finances.

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Content
Mobile Minutes: MacBook Pro reviews; Mass data collection; Android creator returns; Amazon labor pains

Today in mobile marketing – Apple MacBook Pro now gets thumbs-up from Consumer Reports; Startup investors fret over risks of mass data collection; Andy Rubin nears his comeback, complete with an ‘essential’ phone; Amazon is creating 100,000 U.S. jobs, but at what cost?

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Content
AOL opens live-streaming destination, Build Studio, in New York – Mobile Marketer

Mobile Marketer today - AOL opens live-streaming destination, Build Studio, in New York; Nat Geo Wild looks for more viral success in content partnership with Mashable.

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Advertising
EBay gives legitimacy to secondhand luxury with new program – Luxury Daily

Luxury Daily today - EBay gives legitimacy to secondhand luxury with new program; Will PETA’s LVMH boardroom presence curb use of exotic skins?

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Columns
7 tips for mcommerce email success

Recent research has shown us that many shoppers will mark email as spam if it does not work on their mobile devices, a move that potentially endangers deliverability across the board.

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