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Today’s headlines

Payments PayPal’s One Touch sees significant use in a boost for platform
PayPal’s multichannel payment solution One Touch has generated more than 10 million users in its first eight months, alluding to a potentially promising future as a mobile payment competitor. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Multichannel retail support Announcing the 2015 Mobile Commerce Awards winners
Retailers such as Starbucks, Walmart, Home Depot and Sephora accomplished amazing things on mobile this year, entertaining, informing and, of course, spurring sales, which is why they top the list of Mobile Commerce Awards winners this year. Entire article
Social networks Victoria’s Secret, CVS tap social media for last-minute holiday sales
Retailers such as Victoria’s Secret, Etsy, CVS and Walgreens are taking to social media in an attempt to squeeze out the most profits from holidays with posts assisting users with last-minute gift ideas and driving traffic to their online stores. Entire article
Merchandising Star Wars smashes Fandango mobile ticketing sales record
The Force was with mobile movie tickets this past weekend, with one in three tickets to Star Wars: The Force Awakens purchased via smartphones or desktops, reveals Fandango. Entire article
Content Mobile Minutes: Google’s smarter messaging app;; Tech giants fall; Twitter
Today in mobile marketing – Google plans new, smarter messaging app; Why says it’s got a smarter way for you to shop online; Tech giants that fell from grace; Twitter’s Dorsey wants users to be more expressive. Entire article
Content Unilever is 2015 Mobile Marketer of the Year – Mobile Marketer
Mobile Marketer today – Unilever is 2015 Mobile Marketer of the Year; Starbucks stirs holiday cheer via mobile-enabled cup decorating contest. Entire article
Advertising Bally juxtaposes its aesthetic, modernist design in British Vogue film – Luxury Daily
Luxury Daily today – Bally juxtaposes its aesthetic, modernist design in British Vogue film; Top 10 multichannel marketers of 2015. Entire article
Columns 3 steps for effective Facebook and Instagram holiday advertising
This season is an advertiser’s make-it-or-break-it time, particularly with Facebook, as it sells its ads based on a highly competitive bidding system. Entire article
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