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Research
Overall holiday ecommerce sales slow to 11pc, but mobile commerce grows: report

A surge in mobile commerce may indirectly cause a relatively slower growth in other types of ecommerce this holiday season, according to a report from NetElixir.

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Strategy
Cinnabon sprinkles mobile coupons, film partnership into latest social sweepstakes

Cinnabon is leveraging a partnership with the upcoming animated film Storks by inviting fans to upload their baby pictures onto Twitter or Instagram for the chance to win a trip to Warner Bros. Studios and receive a mobile coupon for the brand's newest bite-sized treats, called BonBites.

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Applications
Swoonery takes cues from Tinder for fine jewelry discovery app

Technology-driven retailer Swoonery is looking to squash the challenges of purchasing fine jewelry online with the launch of its first mobile application.

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Content
Mobile Minutes: Twitter’s potential sale; Facebook’s inflated video metrics; Apple’s Echo alternative; Galaxy S8 rumors

Today in mobile marketing - Twitter surges on report it's said to be moving closer to sale; Facebook apologizes for inflating video numbers; Apple said to be planning Amazon Echo alternative; New Galaxy S8 rumor highlights Samsung's risky decision.

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Content
How Starbucks is pouring inspirational, non-commerce content into its app – Mobile Marketer

Mobile Marketer today – How Starbucks is pouring inspirational, non-commerce content into its app; Gilt unbuttons multichannel fall campaign featuring sponsored content, mobile videos.

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Advertising
Luxury online purchase experience only reaching half of potential – Luxury Daily

Luxury Daily today - Luxury online purchase experience only reaching half of potential; Paris aims to turn around tourist decline with vibrant film.

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Columns
Social media will never overtake PR

Yes, social media is pervasive. Yes, social media has disrupted the PR industry. But it will never fully overtake PR and here are several reasons why.

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Columns
Driving the customer-engagement flywheel with mobile

Given the overall lack of executive-level recognition of the power that mobile now wields, even retailers that say they have embraced a mobile-first strategy have often not made significant changes in their organizational behavior.

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