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Today’s headlines

Multichannel retail support Starbucks is 2015 Mobile Retailer of the Year
Starbucks’ leadership role in mobile retail is evident in stats such as that 20 percent of sales come from mobile but, the chain’s influence is greater than this. Perhaps no other retailer today better understands the crossover between customers’ love affair with their smartphones and when and where they want to engage with the brand than Starbucks does. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Merchandising Wayfair builds mcommerce strength with 35pc of orders on mobile
Home furnishings online retailer Wayfair is bolstering its digital footprint thanks to the two million downloads its applications have received, with 35 percent of orders stemming from mobile in 2015’s third quarter. Entire article
Applications 3D Touch gains mcommerce momentum with Starbucks integration
3D Touch is shaping up to be the next big tool in mobile commerce now that Starbucks has launched an update using the peek and pop features for paying, ordering, reloading cards and store location. Entire article
Payments TCF Bank swipes in Android Pay for broad mobile payments play
TCF National Bank is enabling its debit cardholders to complete transactions with Android Pay, underscoring the need for financial institutions to cater to non-iOS customers seeking to leverage mobile payments. Entire article
Content Mobile Minutes: Facebook for work; Amazon’s Echo; Buying a phone; Movies for Vine
Today in mobile marketing – Facebook plans to shape up social software for work in 2016; Why I think Amazon’s Echo is the breakthrough product of 2015; The year we started buying phones like we buy cars; Doug Barry, John Baldecchi form Digital Riot Media to make movies for Vine fans. Entire article
Content Why marketers should follow beauty brands’ use of augmented reality – Mobile Marketer
Mobile Marketer today – Why marketers should follow beauty brands’ use of augmented reality; Kim Kardashian’s trend-tapping marketing plan continues with emoji app. Entire article
Advertising Georg Jensen activates holiday gifting with two-screen experience – Luxury Daily
Luxury Daily today – Georg Jensen activates holiday gifting with two-screen experience; Top 10 luxury advertising efforts of 2015. Entire article
Columns How digital coupons attract the ultra-mobile, millennial customer
More than 31 billion digital coupons will be redeemed this year, almost double the 16 billion redeemed in 2014, according to Juniper Research. Entire article
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