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Today’s headlines

Research Holiday shopping delivers social commerce gains, mobile frustrations
New research from several sources last week shows that while mobile sales are growing this holiday season, users are frustrated with the mobile shopping experience and that social commerce could be next year’s fastest rising star. Entire article
Web site development Calvin Klein revamps ecommerce strategy to address mobile growth
Fashion label Calvin Klein has initiated a global ecommerce expansion strategy, for which mobile and social will play significant roles in providing a seamless customer experience. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Web site development Rockport’s mobile site redesign drives 350pc growth
Supported by an in-store QR code campaign, shoe manufacturer Rockport drove a 350 percent mcommerce increase between Black Friday and Cyber Monday this year compared to last year. Entire article
Strategy Airbnb entices travelers with revamped mobile Web experience
Hospitality brand Airbnb is attempting to drive more mcommerce to its mobile Web site by enticing users with a responsive design and more user-friendly features for booking. Entire article
Applications TD Bank promotes online banking via new tablet app
TD Bank is rolling out its first mobile application for tablets to reach a wider target audience of consumers looking to conduct online banking on personal devices. Entire article
Marketing Unilever’s Clear shows strategic limitations of optimizing for reach on social – Mobile Marketer
Mobile Marketer today – Unilever’s Clear shows strategic limitations of optimizing for reach on social; Toyota fantasy football play leverages native ads, stadium experience. Entire article
Advertising Beauty marketers spent 23pc more on digital in 2014: report – Luxury Daily
Luxury Daily today – Beauty marketers spent 23pc more on digital in 2014: report; Top 10 luxury advertising efforts of 2014. Entire article
Columns Synching mobile payments and loyalty programs
It is not a significant jump to say that all mobile transactions will eventually be reduced to a single scan or tap. This is not just for payments, either – redeeming offers and earning loyalty currencies, all of it will happen seamlessly. Entire article
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