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Today’s headlines

Payments Target eyes own mobile wallet as payments habits begin to change
Target is reportedly working on its own mobile wallet, borrowing a page from Walmart as the need to address consumers’ growing demand for smartphone services takes on greater urgency. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Applications Expedia taps in-app messaging for discount walkthroughs
Expedia is focusing on serving its customers mobile-exclusive deals and making sure they are fully informed on how to save more through its app via a recent update that adds messaging for discount walkthroughs. Entire article
Multichannel retail support House of Fraser’s scannable windows deliver higher value app orders
British department store House of Fraser saw a 20 percent higher average value for application orders from shoppers who scanned the retailer’s shoppable windows on Black Friday compared to the average app order that day. Entire article
Advertising Luxury Collection gets social with Beautiful Destinations campaign
Starwood Hotels & Resorts’ The Luxury Collection is adapting a social-first approach to invigorate its new brand identity. Entire article
Content Mobile Minutes: Facebook app; NFL and Snapchat; BlackBerry blooms; Apple, Samsung face off
Today in mobile marketing – Facebook tops 2015 US app charts, Netflix app surges worldwide; NFL signs on as first Snapchat Explorer sports partner; BlackBerry earnings top expectations on software; shares rally; Apple and Samsung will launch mobile payment battle in China in 2016. Entire article
Content Why mobile native advertising is key in connecting with users: MMA – Mobile Marketer
Mobile Marketer today – Why mobile native advertising is key in connecting with users: MMA; How Nike, Lucky Charms and JCPenney are winning on Tumblr. Entire article
Advertising Breitling propels two-way communication with connected timepiece – Luxury Daily
Luxury Daily today – Breitling propels two-way communication with connected timepiece; Saks Fifth Avenue narrows focus with dedicated men’s store. Entire article
Columns The mobile customer is the new king in retail
We are currently in the midst of what Forrester Research calls a “Mobile Mind Shift.” Fueled by device proliferation, people are turning to their mobile phones for instant answers and gratification, and this is changing the world of technology as we know it. Entire article
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