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Today’s headlines

Multichannel retail support Walmart’s Thanksgiving weekend mcommerce volume doubles
Mobile is the dominant shopping trend at Walmart so far this holiday season, accounting for 70 percent of online traffic and nearly half of online orders since Thanksgiving. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Multichannel retail support Burger King rewards New Zealand customers with mobile loyalty program
Burger King is rewarding loyal New Zealand customers with a convenient way to receive coupons and earn points for special deals through a new application. Entire article
Advertising Webinar Outlook 2016 on Dec. 2: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 2: “Mobile Outlook 2016: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies.” Panelists include execs from DigitasLBi and EKN Research. Entire article
Applications 7-Eleven convenience goes further for college students with mobile delivery
Retail chain 7-Eleven is staying current with the mobile-driven evolution of what constitutes “convenience” through a partnership with ordering application Tapingo that brings products directly to college students. Entire article
Research Burberry most successful apparel brand on digital channels: L2
Ecommerce sales have brought the luxury goods industry to a tipping point, according to a new report by L2. Entire article
Content Mobile Minutes: IPhone 6S demand slows; Amazon’s AR ambitions; Phone use and creditworthiness; Samsung’s new mobile chief
Today in mobile marketing – Apple Inc. cuts supply chain orders on slowing demand For iPhone 6S; Amazon working on augmented reality for the living room; Lending startups look at borrowers’ phone usage to assess creditworthiness; Samsung replaces chief of struggling mobile unit. Entire article
Content Mobile plays increasingly important role across five crucial car-buying moments – Mobile Marketer
Mobile Marketer today – Mobile plays increasingly important role across five crucial car-buying moments; Sales of detachables to surge, driving opportunities for Windows, iPad: report. Entire article
Advertising DVF surprises and delights New Yorkers with help from Uber – Luxury Daily
Luxury Daily today – DVF surprises and delights New Yorkers with help from Uber; Social posts impact 78pc of consumer purchases: Fashionbi. Entire article
Strategy Inviting nominations: Mobile Commerce Awards 2015
Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers. Entire article
Columns How political ad campaigns should be positioned
Just as the digital advertising industry makes adjustments to keep up with shrinking screens, political advertising must do the same. Entire article
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