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Today’s headlines

Database/CRM McDonald’s beacons reap 18K offer redemptions
McDonald’s deployment of beacon technology at franchise locations in Columbus, GA – a strategy that arose from watching how customers frequently use their smartphones – has garnered 18,000 offer redemptions. Entire article
Applications Amazon Prime Now raises bar with one-hour delivery
Amazon is racing past its own milestone of offering same-day delivery with the new Prime Now for Prime customers that promises one-hour delivery, showing the online retailer’s determination to remain one step ahead of its competition. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Payments Mobile NFC payments to exceed $130B by 2020: report
A recent study conducted by Strategy Analytics revealed that payments made with near field communications-enabled mobile handsets are set to exceed $130 billion of consumer retail around the world by 2020. Entire article
Applications Easton’s Hotel Group embraces crowdsourced mobile loyalty
Easton’s Group of Hotels, a Canadian hospitality brand, is leveraging a crowdsourced-driven mobile loyalty program to drive more customer traffic to its properties and bolster its community of fans. Entire article
Marketing Bacardi offers valuable lesson on how to protect against app burnout – Mobile Marketer
Mobile Marketer today – Bacardi offers valuable lesson on how to protect against app burnout; Hyatt Regency Bellevue ups guest communication with SMS strategy. Entire article
Advertising Yoox serves up gifts at imagined dinner party – Luxury Daily
Luxury Daily today – Yoox serves up gifts at imagined dinner party; Fortnum & Mason asks for consumers’ insight to shape new Web site. Entire article
Columns Key techniques to get brands through holiday downloads
Finding the right audience for your app is not a trivial task. It requires blending high volume with high-value users. Adjusting these balances depending on your app’s lifecycle is paramount. Entire article
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