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Today’s headlines

Multichannel retail support Target meets last-minute shoppers’ needs via mobile services, offers
During the final week of the holiday shopping season, Target is ramping up efforts to bring added convenience to last-minute shoppers via a variety of mobile services, including special offers, store pickup and gift cards. Entire article
Multichannel retail support Mazda’s mobile-appointment scheduling aims to ease customer-dealer relations
Mazda USA will let customers schedule their own service appointments through smartphones as the automaker strives to enhance the vehicle owner’s experience on mobile, making it easier to do business with the dealer. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Payments Time’s acceptance of bitcoin points to bigger push into mobile subscriptions
Time Inc.’s move to accept bitcoin payments for subscriptions to some of its publications marks a step forward for traditional publishers exploring new business models that can be enabled through mobile devices. Entire article
Social networks Etsy links online marketplace to social commerce
In a reflection of the growth in social commerce, retailers on Etsy can now sell their products in-stream on Facebook, Twitter, Pinterest and Tumblr. Entire article
Marketing How marketers can leverage revamped iOS notification widget – Mobile Marketer
Mobile Marketer today – How marketers can leverage revamped iOS notification widget; Marriott leads travel brands in Snapchat-focused marketing. Entire article
Advertising Hermès links holiday to travel with Departures mobile effort – Luxury Daily
Luxury Daily today – Hermès links holiday to travel with Departures mobile effort; Bergdorf Goodman uses fashion influencers for holiday gift tips. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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