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Today’s headlines

Database/CRM Taco Bell garnishes mobile loyalty with gamification for millennial appeal
Taco Bell is introducing an in-application loyalty program with a gamification-heavy focus on rewarding customers for repeat ordering and engaging on social media, a move that is likely to appeal to younger consumers. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Social networks Macy’s inspires holiday shopping cheer through Instagram with short video
Macy’s is wishing Instagram users a happy holiday through short video snippets, incorporating various Christmas themes and linking back to its commerce site to drive gifting sales. Entire article
Applications California Tortilla unwraps new loyalty apps with streamlined sign-in
California Tortilla is adding zest to its mobile sales strategy by enabling customers to earn rewards for repeat visits and take advantage of a new single-sign-on feature in the chain’s new ordering applications. Entire article
Research Travel sites lose bookings with lack of mobile optimization: report
The majority of online travel booking services are missing out on smartphone reservations, with 76 percent not fully mobile-optimized, highlighting the need to reduce Web page payloads and optimize scripts, according to a new report from Radware. Entire article
Content Mobile Minutes: Facebook and Uber; Apple shuts Topsy; Amazon’s thank you notes; wearables disappear
Today in mobile marketing ­– Facebook partners with Uber for ride-hailing service via Messenger; Apple shuts Twitter-analytics firm Topsy; Amazon beefs up gift receipt service with automated thank you notes; 2016 will be the year wearables disappear, says VC. Entire article
Content Jeep’s native video campaign drives 50pc higher completion rate – Mobile Marketer
Mobile Marketer today – Jeep’s native video campaign drives 50pc higher completion rate; Butterfinger ramps up Super Bowl ad anticipation via Periscope. Entire article
Advertising Mercedes trades old luxury for new with ride-sharing app – Luxury Daily
Luxury Daily today – Mercedes trades old luxury for new with ride-sharing app; Search-engine marketing, mobile-first attitude define “Genius” brands: L2. Entire article
Columns Holy trinity of digital: Mobile video, data and artificial intelligence
We live in a world of information-overload. On average, we see 362 advertising messages per day, but only 12 will make a significant impression. Entire article
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