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Today’s headlines

Payments Apple Pay’s growth increases pressure on retailers to jump on board
Apple Pay continues to add more partners, including a number of new banks, which will drive perceived value for consumers and encourage more banks as well as retailers to jump on board. Entire article
Strategy Lacoste seeks conversion in Snapchat campaign
Apparel and accessories brand Lacoste is running an ongoing campaign on Snapchat using its crocodile logo and offering 20 percent off customers’ next purchase. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Social networks Wanelo’s Shopify integration unites independent shops on one platform
Wanelo’s integration of Shopify’s retailers within its mobile application brings the social shopping network a step closer to its goal of building a single dominant platform for shopping by uniting all of the world’s merchants. Entire article
Applications Royce Leather selects Macy’s to debut GPS-enabled leather wallet
Royce Leather has introduced a GPS-enabled wallet that coordinates with a mobile application so users can track their wallets and keep their money safe. Entire article
Marketing 62pc of businesses still treat mobile as a new technology: Forrester – Mobile Marketer
Mobile Marketer today – 62pc of businesses still treat mobile as a new technology: Forrester; Dodge increases brand awareness 37pc via retargeted mobile ads. Entire article
Advertising Chandon makes it glitter in Elle mobile ad – Luxury Daily
Luxury Daily today – Chandon makes it glitter in Elle mobile ad; Brazilian economic pessimism requires changed strategies: BCG. Entire article
Columns 5 marketing requirements for luxury customer engagement in 2015
In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences. Entire article
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