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Today’s headlines

Multichannel retail support Food Lion harmonizes Shazam, beacons and music for mobile coupon innovation
Food Lion is giving shoppers a way to save money by using the Shazam application to listen to a location’s music, in an innovative mobile coupon experience that also leverages beacons. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Banking Biometrics to support 50pc of mobile transactions in 2016: report
With biometrics gaining acceptance by consumers and working well for financial institutions, a range of technologies – fingerprint identification as well as facial and voice recognition – will become the norm in 2016, according to a new forecast released today by Mitek Systems. Entire article
Payments FreshDirect unpacks MasterPass as food delivery continues mobile shift
Online food grocer FreshDirect is integrating MasterCard’s digital payments platform, MasterPass, into its mobile application and desktop site, underscoring food delivery services’ gradual shift to tap-and-go ordering. Entire article
Web site development Allrecipes streamlines entertaining experience with Drizly buy now buttons
Meredith’s online food hub Allrecipes is the latest publication to provide readers options for mobile delivery in a partnership with digital alcohol delivery service Drizly, intertwining recipe content with retail. Entire article
Content Mobile Minutes: Facebook takes on Yelp; Gilt’s value slashed; Pinterest goes wide; Amazon’s victory
Today in mobile marketing – Yelp drops on Facebook site to find professional services; In proposed sale to Saks Fifth Avenue owner, Gilt Groupe’s value is slashed; Pinterest to open up promoted pins to all US businesses; Amazon dodges bullet in Seattle union measure. Entire article
Content Ad targeting hits stride and continues to grow as data evolves – Mobile Marketer
Mobile Marketer today – Ad targeting hits stride and continues to grow as data evolves; Pantene tangles attempt to merge mobile content, commerce. Entire article
Advertising Kering, Galeries Lafayette join Paris solidarity alliance – Luxury Daily
Luxury Daily today – Kering, Galeries Lafayette join Paris solidarity alliance; CFDA taps BCG to explore fashion show’s role today. Entire article
Columns Transforming mobile advertising into mobile customer care
A recent survey found that 73 percent of brands think they care for consumers, while only 36 percent of consumers agree, highlighting a major, yet easily avoidable, problem in the consumer/brand relationship. Entire article
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