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Today’s headlines

Fulfillment and returns Mobile rewards gain stature as currency for airlines
Mobile rewards are becoming an alternative form of payment for frequent fliers who use their devices for in-store purchases at major retailers and earning miles for each dollar spent. Entire article
Database/CRM Banana Republic targets holiday shoppers via Curb, Deliv apps
Clothing and accessories retailer Banana Republic is working with mobile applications Curb and Deliv to target last-minute shoppers and offer special deals. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Banking US Bank predicts beacon-enabled personalized banking surge in 2015
U.S. Bank, working with mobile capture software company Mitek, predicts that banks and financial institutions will see beacon usage take off in 2015, helping deliver more personalized experiences. Entire article
Multichannel retail support David’s Bridal’s new app closes gap between in-store, mobile shopping
The latest mobile application from specialty retailer David’s Bridal aims to enhance the in-store experience with features that enable customers to save favorite items for later reference. Entire article
Marketing Audio vs. beacons: Which is better at driving in-store engagements? – Mobile Marketer
Mobile Marketer today – Audio vs. beacons: Which is better at driving in-store engagements?; Royal British Columbia Museum leverages beacons to enhance visitor experience. Entire article
Advertising Gucci, Ralph Lauren are 2014 digital geniuses: L2 – Luxury Daily
Luxury Daily today – Gucci, Ralph Lauren are 2014 digital geniuses: L2; Saks turns to stylish stuffed bear for gift advice. Entire article
Columns How mobile changes marketing
In 1498 Aldus Manutius of Venice produced a book catalog and used it to promote his recent publications. In itself that may not sound particularly interesting, but at the time this was a major advance in commerce: for the first time the prospective buyer did not need to be face to face with the merchant to browse, select and purchase goods. It was the first example of direct marketing. Entire article
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