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Today’s headlines

Strategy Starbucks stirs up mobile sales with holiday instant win game
For its second-annual Starbucks for Life campaign, the coffeehouse chain is rewarding members via an online game encouraging repeat purchases throughout the month. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Legal/privacy Favorable TCPA court decision for text message marketers
California Federal Judge Manuel Real recently granted defendant Microsoft Corp.’s motion to dismiss the TCPA actions brought by plaintiffs Edmund Pietzak and Erin Hudson. The decision affects brands and retailers engaged in opted-in SMS marketing. Entire article
Research Home Depot leads mobile retail with in-app chat, in-store services: report
The Home Depot is the number one mobile retailer in 2015 thanks to the chain’s strong application design and in-store services, according to a report released today by Episerver. Entire article
Banking Visa introduces token service to top off mcommerce’s fruitful year
Visa is collaborating with United Overseas Bank to roll out its first tokenization service in Asia Pacific, underscoring the need for enhanced digital security as mobile payments cement their top status in the world of commerce. Entire article
Payments PayPal brings in-store cash loading to iPhone app
PayPal is tightening its integration with bricks-and-mortar retailers CVS and Rite Aid by expanding a two-year-old cash loading service to the PayPal application for the iPhone. Entire article
Content Mobile Minutes: Virtual reality investment; Samsung Galaxy S7; Pandora’s Thumbprint station; IPhone 5S discounted
Today in mobile marketing – In virtual reality headsets, investors glimpse the future; Samsung adding pressure-sensitive display, high-speed charging port to Galaxy S7; Pandora station converts your thumbs-ups into its playlist; IPhone 5S price cut by half in India: Can Apple Inc. dominate world’s fastest-growing smartphone market? Entire article
Content GE connects Instagram accounts for holiday scavenger hunt – Mobile Marketer
Mobile Marketer today – GE connects Instagram accounts for holiday scavenger hunt; National Enquirer brings tabloids to mobile with a new app. Entire article
Advertising Burberry brings personalization to big screen via interactive billboard – Luxury Daily
Luxury Daily today – Burberry brings personalization to big screen via interactive billboard; Ferragamo best positioned to leverage women’s footwear market growth. Entire article
Columns What is driving the surge in media M&A activity?
We are hearing from media executives across departments and title levels who predict that M&A activity will increase. Prime M&A targets for media companies will be digital companies. Entire article
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