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Today’s headlines

Software and technology John Frieda triggers mobile experience with sound waves in mass merchant
John Frieda Hair Care is testing a mobile application that simulates a personal hair consultation for in-store shoppers and delivers a coupon by interacting with sound waves at bricks-and-mortar store locations. Entire article
Applications’s Express Deals integrates Apple Pay for even faster reservations has integrated Apple Pay into its mobile application to streamline the reservation process for Express Deals, making it the first major online travel agency to adopt the new payment method, according to the company. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Banking FirstBank P2P payments aimed at easing mobile money transfers
FirstBank’s rollout of a person-to-person payments system in its mobile banking application will give customers an easy way to send and receive money through their mobile devices. Entire article
Applications Pala Casino Spa & Resort mobilizes guest experience to boost engagement
The new Pala Casino Spa and Resort mobile application will allow its administrators to deliver location-based offers to guests and enhance their time spent at the resort. Entire article
Marketing Marketers quickly embrace simplicity of Yo app – Mobile Marketer
Mobile Marketer today – Marketers quickly embrace simplicity of Yo app; Use mobile to make customers feel cared for: report. Entire article
Advertising Lexus celebrates holidays with branded GIFs – Luxury Daily
Luxury Daily today – Lexus celebrates holidays with branded GIFs; Brands need to adapt to remain competitive: report. Entire article
Columns ABCs of content marketing and why it matters to brands
Traditional marketing is becoming less powerful, interesting, accessible and useful to companies and prospects. Entire article
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