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Today’s headlines

Merchandising Express unfurls mobile-optimized gift guides via stylish Instagram posts
Apparel retailer Express is relying on artfully curated Instagram posts to inspire last-minute holiday shoppers to click the link in its account bio and peruse mobile-optimized gift guides for men and women. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Research Why Apple Pay is not gaining ground against PayPal, bank apps
Shoppers this holiday season continue to show preference for PayPal and mobile banking applications when choosing to use mobile payments in-store, according to a survey conducted in early December by Retale. Entire article
Applications Vail Resorts straps in smooth skiing via crowdsourced wait-time app
Vail Resorts is enabling skiing and snowboarding enthusiasts to get the most of their stays with a mobile application expansion that leverages crowdsourcing to provide real-time wait line times for ski lifts. Entire article
Social networks Bang & Olufsen sings songs of Christmas in UGC effort
Danish audio and video brand Bang & Olufsen is spreading holiday cheer through the use of carols posted to Instagram. Entire article
Content Mobile Minutes: Mobile video; FanDuel; Alibaba’s media aspirations; Taiwan’s protest app
Today in mobile marketing – Mobile video growth slows as it nears half of digital content; New York court orders DraftKings, FanDuel to cease operating in state; Alibaba’s burgeoning media empire is starting to look a lot like Amazon’s; A protest app rises to the top in Taiwan. Entire article
Content Top 10 mobile messaging campaigns of 2015 – Mobile Marketer
Mobile Marketer today – Top 10 mobile messaging campaigns of 2015; Ford pilots on-demand ride-sharing service to innovate personal mobility. Entire article
Advertising Gucci hands Snapchat over to ‘creative pioneer’ Jared Leto – Luxury Daily
Luxury Daily today – Gucci hands Snapchat over to ‘creative pioneer’ Jared Leto; Louis Vuitton reveals inner techie to launch personal collection. Entire article
Columns Striking the balance between content and ads in a mobile-first world
Where mobile has created monetary struggles for traditional and digital publishers, social media platforms have conversely hit their stride. Entire article
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