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Today’s headlines

Software and technology Amazon’s Surprise! app points to growing role for mobile gifts cards
Amazon’s new Facebook-powered Surprise! mobile application points to how mobile gift cards are increasingly a must-have for a comprehensive mcommerce strategy. Entire article
Applications Krispy Kreme bakes in donut rewards with new loyalty app
Krispy Kreme is ramping up its mobile strategy to reward customers and compete with other major quick-service restaurants’ loyalty platforms with the release of its My Krispy Kreme Treats mobile application. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Multichannel retail support Hachette’s Twitter program opens new chapter in digital bookselling
Hachette Book Group’s plan to sell books on Twitter may pose a challenge to Amazon, the leading bookseller, but it is too early to declare the move a game-changer in the digital bookselling industry. Entire article
Multichannel retail support Line crosses into real-world retail with NY pop-up store
Popular social messaging application Line has opened its first pop-up store in North America, bringing a selection of products based on characters that appear in the app and mobile-driven promotions to shoppers visiting New York’s Times Square. Entire article
Marketing Why are mobile email open rates declining? – Mobile Marketer
Mobile Marketer today – Why are mobile email open rates declining?; State Farm taps object recognition with CarCapture app. Entire article
Advertising Fashion and luxury purchases are 33pc of all mobile transactions – Luxury Daily
Luxury Daily today – Fashion and luxury purchases are 33pc of all mobile transactions; Chinese consumers plan to spend the same or more next year: report. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
Columns Mobile makes the “last millisecond” the “last inch” for in-store experiences
Last millisecond still exists, certainly, but the overwhelming convergence of mobile and in-store – consumers browsing on their smartphones, then shopping at a bricks-and-mortar location, mobile couponing or showrooming – gives the concept an entirely new context. Entire article
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