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Today’s headlines

Merchandising Top 10 mobile coupon-enabled campaigns of 2015
As consumers increasingly turn to mobile for smart ways to save and shop, mobile coupons was one strategy that reigned supreme among retailers, quick service restaurants and consumer packaged goods brands this year. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Payments Samsung Pay swipes in gift cards for deeper retail integration
Samsung Pay is rolling out a new gift card store enabling users to purchase digital cards from popular merchants within the application and furthering the solution’s goal of dethroning competition in the mobile payments space as holiday sales heat up. Entire article
Database/CRM Foot Locker steps up mobile loyalty via enhanced app experience
Sneaker retailer Foot Locker hopes to score points with customers with an enhanced application experience for members of its VIP loyalty program. Entire article
Multichannel retail support Fendi flashbulbs explode, giving way to gifting ideas
Italian fashion house Fendi is setting off light bulbs in consumers’ minds as they shop “brilliant” gift ideas for the holidays. Entire article
Content Mobile Minutes: Marketing to millennials; Snapchat outranks Instagram; Facebook bends; Twitter’s non-active users
Today in mobile marketing – Market to millennials by getting out of the way; Snapchat outranks Instagram as fastest-growing social network for American millennials: Harvard IOP poll; Facebook bends to publishers, tweaks Instant Articles advertising; Twitter looks to make money from ads aimed at logged-out users. Entire article
Content Mobile video ad views on YouTube surpass desktop in 2015 – Mobile Marketer
Mobile Marketer today – Mobile video ad views on YouTube surpass desktop in 2015; New Balance scores 94pc of views on mobile for Instagram campaign. Entire article
Advertising Chandon catches up with friends in #BestieWishes bottle campaign – Luxury Daily
Luxury Daily today – Chandon catches up with friends in #BestieWishes bottle campaign; Online interaction rarely overlaps with offline conversation: report. Entire article
Columns Brands and publishers need to reorient for vertical video
After years of resistance against vertical video, the rising popularity of this unorthodox orientation has begun to push advertisers and publishers to reconsider their video strategies. Entire article
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