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Today’s headlines

Payments Walmart seizes mobile payment opportunity with own cross-device wallet
Watch out Starbucks and Apple Pay. The nation’s largest retailer today launches the Walmart Pay mobile wallet to meet customers’ demands and address the lack of open solutions usable across devices and payment types. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Research In-store mobile payments grow by more than three times in 2015: report
There was a substantial jump in the number of people using a phone to make an in-store payment in 2015, growing more than three times from 5 percent to 18 percent, according to a new report from Deloitte. Entire article
Q&A Q&A: Why RetailMeNot is bullish on multichannel offers
As more retailers cotton on to the strategy of offering mobile coupons for in-store use, RetailMeNot claims that retailers tapping multichannel approaches with digital promotions are seeing the highest levels of success. Entire article
Social networks Victoria’s Secret streamlines fashion show sales through shoppable Instagram feed
Victoria’s Secret did not let its large Instagram following go to waste during the airing of the brand’s popular fashion show on Tuesday night, with users able to shop the featured items in real time. Entire article
Content Mobile Minutes: Mozilla shutters Firefox OS; Smartphones face obsolescence; Wireless-charging hurdles; Uber exits Delhi
Today in mobile marketing – Mozilla shutters Firefox OS, gives up on smartphones; Why smartphones could be dead in 5 years; Wireless-charging tech just got another hurdle thrown in its way; Uber ends its rickshaw-hailing service in Delhi. Entire article
Content Why messaging apps are striking gold with peer-to-peer payments – Mobile Marketer
Mobile Marketer today – Why messaging apps are striking gold with peer-to-peer payments; Instagram demonstrates its effectiveness as advertising platform for app installs. Entire article
Advertising Lancôme leads into the holidays with whimsical countdown – Luxury Daily
Luxury Daily today – Lancôme leads into the holidays with whimsical countdown; 33pc of consumers have made a cross-border ecommerce purchase: report. Entire article
Columns Turning holiday slowdown into treasure
For service-based businesses, the holiday season can mean a winter slowdown, as the normally steady stream of customers reduces to a trickle. Entire article
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