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Today’s headlines

Strategy Papa John’s hits 50pc digital sales as mobile ordering takes off
Papa John’s continues to be a force to reckon with in mobile ordering with its digital and mobile channels recently reaching a new milestone to account for more than 50 percent of sales in the United States. Entire article
Payments Chick-Fil-A ramps up mcommerce with mobile payments, ordering
Chick-Fil-A is updating its mobile application to include two features paramount for driving mcommerce: in-app mobile payments and mobile ordering in more than 130 of its chain restaurants. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Gaming Buffalo Wild Wings attracts college football bowl fans with mobile game
Buffalo Wild Wings is attracting college football bowl fans and aiming to drive traffic to restaurants with its GameBreak gaming platform, available on mobile devices and on tablets in restaurants, that currently features the Million Dollar Pick’Em Challenge. Entire article
Strategy Priv, Tyler’s Trees deliver beauty appointments, Christmas trees via app
Beauty and wellness mobile application Priv is spreading the holiday spirit through a partnership with Tyler’s Trees that enables users in New York to combine their beauty appointments and Christmas tree deliveries. Entire article
Marketing Sponsored content campaigns play a happy tune on Internet radio – Mobile Marketer
Mobile Marketer today – Sponsored content campaigns play a happy tune on Internet radio; Volkswagen China generates 300 sales leads with mobile game. Entire article
Advertising Selfridges pushes use of personalized shoppers with mobile gaming – Luxury Daily
Luxury Daily today – Selfridges pushes use of personalized shoppers with mobile gaming; Consumers still value in-store experiences regardless of digital switch. Entire article
Columns 6 Movember lessons for pulling off effective marketing campaigns
Movember has grown faster and bigger than a hormone-powered Fu Manchu. Now in its eleventh year, the phenomenon is not only a bona fide grassroots health awareness movement, it is a brilliantly executed marketing campaign. Entire article
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