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Today’s headlines

Multichannel retail support Zappos combines mobile with personal customer service for easy shopping
This holiday season, Zappos is harnessing shoppers’ love affair with their smartphones to make it easy to shop anywhere and anytime via customer service-driven services such as Ask Zappos and curated collections. Entire article
Payments Twitter Offers set to streamline mobile couponing for brands, users
Twitter’s new Offers feature, which allows marketers to create promotions linked to credit cards and share the advertisements directly with users of the social media mobile application, is set to make a big splash in mobile couponing and receive favorable attention from brands. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Strategy Webinar on Dec. 3: Mobile Commerce Outlook 2015: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 3: “Mobile Commerce Outlook 2015: Up, Down or Flat?” Panelists include execs from Nielsen Co. and Mobile Majority. Entire article
Social networks Spiegel, Fair Indigo make social media posts shoppable via Shoppost
In a reflection of the growing social commerce trend, Spiegel, Fair Indigo and Harley-Davidson Military Sales are among the retailers taking advantage of new capabilities enabling Facebook, Twitter and Pinterest users to shop from in-stream posts. Entire article
Appplications Hammacher Schlemmer tests augmented reality catalog for holiday
Hammacher Schlemmer, the oldest catalog company in the United States, is leveraging augmented reality to enhance the offerings in its holiday catalog. Entire article
Marketing Google’s new mobile-friendly label sends mixed message to marketers – Mobile Marketer
Google’s new mobile-friendly label sends mixed message to marketers; Macy’s leverages Twitter to make shoppers feel the love, generate sales. Entire article
Strategy Inviting nominations: Mobile Commerce Awards 2014
Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers. Entire article
Advertising Audi furthers dealer digitization at LA Auto Show – Luxury Daily
Luxury Daily today – Audi furthers dealer digitization at LA Auto Show; Gift guides need to tell stories, spark emotion. Entire article
Columns Changing landscape of mobile commerce and what it means for brands
As impressive as mobile phone growth is over the next three years, there is a consumer behavioral shift that is equally as important to note. Entire article
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