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Today’s headlines

Multichannel retail support
Express gains specialty retailer advantage with mobile payment app

Express is taking a lesson from the mobile payment success of Starbucks with an update to its application that tightly integrates the retailer’s loyalty program to let consumers pay through their mobile devices while shopping in-store.

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McDonald’s gauges success of US mobile deal app with expansion

McDonald’s is expanding the rollout of a branded mobile application to the Northeast United States that lets consumers find, redeem and track offers.

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Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Web site development
Conn’s debuts mobile site to cement holiday sales

Conn’s has rolled out a full-blown mobile site after experimenting with mobile on individual parts of its Web site.

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Kansas launches mobile-friendly tax payment service

The state of Kansas has unveiled a mobile-friendly property tax payment service to help residents skip the line at the treasurer’s office.

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Why mobile retargeting on Twitter is better than on Facebook or Google – Mobile Marketer

Mobile Marketer today – Why mobile retargeting on Twitter is better than on Facebook or Google; Small tablets loom large in holiday sales forecast.

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IWC app recommends watches using personality quiz responses – Luxury Daily

Luxury Daily today – IWC app recommends watches using personality quiz responses; Dior balances heritage, botany in skincare range promotion.

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Predictive mobile real-time bidding: The killer app for Big Data

Contrary to industry misperception, real-time bidding does not devalue inventory, bid on remnant inventory, compromise brand safety or hurt the relationship between advertisers and publishers.

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