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Today’s headlines


Strategy
Speed differentiates mobile merchandising from online this year

Whether it is locating in-store inventory, checking out or linking shoppers to social media sites, retailers are merchandising their mobile sites and applications this year with the consumer’s time and patience top-of-mind.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Banking
US Bank leverages mobile cameras to simplify bill payments

U.S. Bank is working on a way to let customers pay their bills by simply snapping a picture of the document using the camera on a smartphone or tablet.

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Applications
Etsy hones in on apps to boost holiday revenue

Online marketplace Etsy is making mobile a big priority this holiday season with new applications.

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Payments
First Trade Union banks on mobile payments to enhance customer relationship

First Trade Union Bank is developing a custom mobile payment application that will enable customers to pay for purchases and unlock special offers at 4,000 merchant locations.

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Marketing
Top mobile predictions for 2013 – Mobile Marketer

Mobile Marketer – Top mobile predictions for 2013; Capital One exec: Mobile is interactive piece that bridges traditional, digital channels.

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Advertising
Lincoln leverages rebranding campaign via mobile, digital New York Times ads – Luxury Daily

Luxury Daily today – Lincoln leverages rebranding campaign via mobile, digital New York Times ads; How Thanksgiving became a global holiday.

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Columns
In-store and mobile: How union of old and new habits is holiday loyalty season gift

Something interesting is happening as we enter the holiday season’s second half: the merging of online and offline worlds back into the bricks-and-mortar experience.

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