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Web site development
Lufthansa mobile offerings take off |
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Lufthansa, a European airline that has had mobile offerings for several years, has increased its mobile bookings by 50 percent after an overhaul of its mobile Web site.
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Messaging
Ticketmaster sponsors St. Jude’s Children’s Hospital mobile giving initiatives |
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St. Jude’s Children’s Hospital is upping the ante with mobile giving for its sixth-annual Thanks and Giving campaign by partnering with several companies, including Ticketmaster.
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Research
Consumers ready for mobile payments, banking: Firethorn |
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A new study by Firethorn Holdings LLC found that 59 percent of consumers said that they are interested in using their mobile devices to pay for items at a cash register.
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Columns
Retail and mobile: Where to start |
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Instead of focusing on consumers and how they are leveraging mobile in their stores, retail CMOs are investigating widgets and applications that have little to no reach or frequency in their consumer base.
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Editorials
Welcome to Mobile Commerce Daily |
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Two years ago, Mobile Marketer was launched to offer news, analysis and opinion on mobile advertising, marketing, media and commerce. Today, Mobile Commerce Daily officially launches.
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