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Today’s headlines


Multichannel retail support
Walmart attests to mobile’s in-store power for holiday shoppers

One of the key mobile insights that has emerged for Walmart in the wake of the Thanksgiving holiday weekend is the significant role mobile is playing for in-store shoppers, who used their smartphones to browse special offers and shop online from the retailer.

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Research
American Eagle’s mobile app leads fashion retailers for incentivizing users

American Eagle’s mobile application was named the leader among fashion retailers in a new report from Plastic Mobile based on how it incentivizes users with mobile-exclusive promotions, features and push notifications.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Payments
Dallas merchants leverage image recognition to simplify mobile checkout

Fifteen merchants in the Dallas area have signed on to try out a new mobile POS system that incorporates image recognition to simplify the checkout process for both merchants and consumers.

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Applications
Union Square skating rink releases app to deliver special offers

San Francisco’s Safeway Holiday Ice Rink in Union Square has launched a mobile application to spice up the holiday season with mobile offers and a virtual queue.

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Marketing
Which mobile tactic will make the biggest splash in 2014? – Mobile Marketer

Mobile Marketer today – Which mobile tactic will make the biggest splash in 2014?; Razorfish exec: Brands need to get smarter on mobile segmentation.

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Strategy
Inviting nominations: Mobile Commerce Awards 2013

Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers.

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Advertising
Bentley dabbles in holiday spirit with 24-day Twitter campaign – Luxury Daily

Luxury Daily today – Bentley dabbles in holiday spirit with 24-day Twitter campaign; Burberry leads digital fashion pack for third straight year: L2.

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Columns
Key tips for a mobile-first approach to marketing

Mobile open rates of email are 48 percent in the U.S. and 55 percent for the retail industry, social sharing on mobile occurs twice as often as shares on the desktop, and redemption rates for mobile coupons are 10 times higher than those of traditional coupons.

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