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Today’s headlines


Social networks
Target leads mass merchants in driving holiday strategy via Twitter

Target is pushing the envelope with Twitter this holiday season with a strategy that revolves around the retailer’s Cartwheel deal application.

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Strategy
HotelTonight exec: Use predictive marketing to meet mobile needs

As mobile continues to grow, retailers will need to preemptively react to consumers’ needs, according to industry experts who participated in a Mobile Commerce Daily webinar yesterday.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Analytics
Sephora’s Black Friday mobile sales spike 300pc YOY

Mobile played a big role for Sephora this past weekend thanks to personalized mobile tools that make consumers feel more comfortable buying from their smartphones and tablets.

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Research
Digital goods’ sales drop as mobile subscription-based services gain traction: report

Although more consumers are shopping from their mobile devices, sales of digital goods such as individual video and music downloads is down as consumers rely more on their smartphones and tablets as a primary way to access entertainment, according to a new study from MEF.

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Social networks
New York retailers to leverage social Wi-Fi to drive traffic

Starting Dec. 15, New York merchants will be able to interact with consumers via a new Wi-Fi service that helps draw in-store traffic with geo-targeted ads.

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Marketing
Will Facebook’s mobile advertising success be the social network’s undoing? – Mobile Marketer

Mobile Marketer today – Will Facebook’s mobile advertising success be the social network’s undoing?; Marketers mistakenly look beyond engagement in mobile.

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Advertising
Longines pushes ecommerce with multiple New York Times mobile ads – Luxury Daily

Luxury Daily today – Longines pushes ecommerce with multiple New York Times mobile ads; Artist collaborations should accentuate what already exists in a brand.

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Strategy
Inviting nominations: Mobile Commerce Awards 2013

Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers.

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Columns
3 ways Apple’s iPad is revolutionizing architectural visualization

With Apple releasing its latest version of the iPad – one that will make it even easier to generate excitement for your projects – it is becoming clear that visual storytelling for a brand is essential for forward-thinking marketers.

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