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Domino’s mobilizes Facebook promotion to drive orders

Domino’s is bringing a one-day Facebook promotion to mobile for the first time, enabling customers in select countries to claim the 50 percent off discount when they order.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Webinar on Dec. 5: Mobile Commerce Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 5: “Mobile Commerce Outlook 2013: Up, Down or Flat?” Panelists include execs from Dell, Orbitz, Starcom and Fiksu.

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Subway drives in-store traffic via new mobile campaign to promote Steak Melts sandwiches

Subway has rolled out a mobile advertising campaign that promotes its new Steak Melts sandwiches, as well as encourages consumers to try them out.

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Forrester exec: Mobile changes how consumers search

NEW YORK – A Forrester Research executive at the Think Commerce Summit said media companies can leverage the built-in features of mobile devices such as swiping to connect content to commerce.

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“The Biggest Loser,” Grimmway Farms enlist QR-codes to engage grocery shoppers

Reality TV series “The Biggest Loser” is teaming up with Grimmway Farms for a QR code-enabled sweepstakes.

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Is Google vulnerable in mobile search? – Mobile Marketer

Mobile Marketer today – Is Google vulnerable in mobile search?; Apple closes gap in ad impressions, still lags behind Android: report.

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30pc of consumer mobile action tied to social media: Nielsen – Luxury Daily

Today in luxury marketing – 30pc of consumer mobile action tied to social media: Nielsen; Customer relationships, seamless media approach vital for 2013.

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3 ways to mitigate mobile commerce fraud

With all of the talk on mobile payments and mobile commerce, NFC and the new Apple Passbook, it is interesting that no one is talking about mobile commerce fraud.

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